Shell & Turcas Petrol
The Leading Player of the Turkish Fuel Retail & Lubricants Industry
Turcas signed a Joint Venture Agreement with The Shell Company of Turkey Ltd. (“Shell Turkey”) in 2005 for retail and commercial sales, marketing and distribution of fuel products and lubricants. Shell & Turcas Petrol A.Ş. (STAŞ), in which Turcas has a 30% stake, commenced operation on July 1, 2006 pursuant to this agreement.
Boasting a network of more than 1,150 mobility sites across Turkey and generating TL 55.5 billion in revenue in 2021, Shell & Turcas is a sector leader and one of the largest companies in Turkey.
Shell & Turcas maintains its leadership in direct fuel sales from fuel stations with a market share of 19.1%. The Company also continues to lead the sector in fleet sales with a 28.9% market share. While sustaining a strong position in the fuel market, the Company’s profitability per station is 2.5 times above the industry average. The Shell Vehicle Identification System, the “first” vehicle identification system in Turkey, has been continuing to serve customers for 25 years. Due to changing customer needs and the digitization trend, the company consolidated its services in this area under Shell Fleet Solutions last year. Today, Shell Fleet Solutions is used by 35,000 select companies in every corner of Turkey as well as more than 550,000 vehicles.
The Shell & Turcas Commercial Fuels team has maintained a successful sales performance in the direct and indirect bulk fuel market in Turkey. Through its dealers, Shell & Turcas cooperates with dominant industries in the indirect fuel market – such as mining, concrete and construction – all of which contribute significantly to Turkey’s economy. Independent generators and energy distributors dominate the direct fuel market. With the “Leading Distributors Project”, the company aims to differentiate itself with value-added services for customers, including quality control vehicles, visits to Shell technology centers, and tank cleaning.
The Undisputed Leader Of The Global Lubricant Industry
Shell Lubricants has become the lubricant market leader in the world for the 15th consecutive year. Kline & Company, an international consulting and research firm, named Shell as the “No. 1 Global Lubricants Supplier” in its lubricants market analysis report, as it did last year.
Shell & Turcas also engages in the production, sales and marketing of various lubricant products to meet the needs of its customers in the automotive industry as well as in the energy, iron & steel, construction, mining and general manufacturing sectors. Shell’s lubricants portfolio comprises of Shell Helix and Shell Rimula motor oils for the automotive sector; industrial lubricants such as Shell Tellus, Shell Omala, Shell Mysella and Shell Argina; and Shell Gadus brand grease products.
Export Champion: Shell & Turcas – Derince Facilities
The Derince plant, which is Shell’s largest lubricant and grease manufacturing facility in the Mediterranean region, reported a record-breaking export volume of 32,744 tons in 2021. Shell & Turcas utilized the Derince Lubricant and Grease Production Facility, a regional lubricant manufacturing base, both to supply the domestic market and to export to a total of 65 countries – from Argentina to Saudi Arabia, the United States and the Netherlands.
Shell & Turcas Stations: Making A Difference
Shell & Turcas has received major global awards from Royal Dutch Shell. The “People Make the Difference” program is designed to identify and reward best practices in customer service and service quality among 46,000 Shell stations in about 80 countries worldwide.
Under this program; in 2019 Sami Gülmen was selected as “World Champion” in the Front Field Sales Staff category, Murat Çakır names as “World Champion” in the Non-Fuel Income Category. Additionally, Geyve and Ali Fuat Paşa stations and Tuna Tan Akaryakıt were each named “Turkey Champion” in 2018; Muratlı İstiklal Station was named “Europe and South Africa Champion” in 2017, Kirazlı Çıkışı Bağcılar Station was named “World Champion” in 2016. The “Europe and South Africa Champion” designation went to Düzce-Kapıcı/Zafer Petrol in 2015, Antalya Kundu Station in 2014, Amasya Station in 2013, and Ankara Konutkent Station in 2012.
Terminals And LPG Facilities
Shell & Turcas has a total of seven fuel oil terminals across Turkey, three of which are solely operated, and four of which are jointly operated.
Breaking new ground in 2013 with the introduction of Shell Select stores in order to add value to its visitors’ trips, Shell & Turcas today has 770 locations in 69 provinces across Turkey. Globally, Shell Select serves 30 million visitors daily with 500,000 employees in the field. In Turkey, Shell Select convenience stores serve 1 million guests with 15,000 field employees.
Introducing Shell Select, the next generation convenience store format in the sector, Shell & Turcas offers about 2,000 products in 11 different categories at Shell Select stores at more than 770 points in 69 provinces across Turkey. Striving to add value to its visitors’ trips, Shell & Turcas develops product offerings at Shell Select stores based on guest needs. Guests who visit Shell Select Stores can purchase a variety of products – from freshly ground coffee and bakery products to delicious deli2go sandwiches designed by select chefs. Shell & Turcas sells more than 5 million deli2go sandwiches and over 8 million cups of coffee in Turkey on an annual basis.