Shell & Turcas Petrol
Turcas signed a Joint Venture Agreement with The Shell Company of Türkiye Ltd. (“Shell Türkiye”) in 2005 for retail and commercial sales, marketing and distribution of fuel products and lubricants. Shell & Turcas Petrol A.Ş. (STAŞ), in which Turcas has a 30% stake, commenced operation on July 1, 2006, pursuant to this agreement.
Boasting a network of ca. 1,170 fuel stations across Türkiye and having generated 245.9 Billion TRY of revenues in 2023, Shell & Turcas is not only leader in its industry, but also one of the largest companies in Türkiye.
EMRA -Energy Market Regulatory Authority- data indicates that Shell & Turcas maintains its leadership in direct fuel sales from fuel stations with a market share of 21.5%. While sustaining its strong position in the fuel market, Shell & Turcas’ profitability per station is 2.5 times above the industry average. The Shell Vehicle Identification System, the first of its kind in Türkiye, has been serving customers for 28 years. Considering changing customer needs and digitalization, the Company continues to provide all its services in this field under the umbrella of Shell Fleet Solutions. Today, Shell Fleet Solutions is used by around 50 thousand select companies in every corner of Türkiye as well as over 550,000 vehicles.
The Shell & Turcas Commercial Fuels team has maintained a successful sales performance in the last two years and rose to third place in the direct and indirect bulk fuel market in Türkiye. Through its dealers, Shell & Turcas cooperates with dominant industries in the indirect fuel market – such as logistics, manufacturing, mining, cement, concrete, and construction – all of which contribute significantly to Turkish economy. With the “Leading Distributors Project”, the company aims to differentiate itself with value-added services for customers, including quality control vehicles, visits to Shell technology centers, and tank cleaning.
Independent generators and companies working on the cabotage line with special consumption tax free sales in the maritime sector dominate the direct fuel market.
The Undisputed Leader Of The Global Lubricant Industry
Shell Lubricants has become the lubricant market leader in the world for the 17th consecutive year. Kline & Company, an international consulting and research firm, named Shell as the “No. 1 Global Lubricants Supplier” in its lubricants market analysis report, as it did last year.
Shell & Turcas also engages in the production, sales, and marketing of various lubricant products to meet the needs of its customers in the automotive industry as well as in the energy, iron & steel, construction, mining, and general manufacturing sectors. Shell’s lubricants portfolio comprises of Shell Helix and Shell Rimula motor oils for the automotive sector; industrial lubricants such as Shell Tellus, Shell Omala, Shell Mysella, Shell Argina, Shell Diala; and Shell Gadus brand grease products.
Export Champion: Shell & Turcas-Derince Facility
Derince plant, which is Shell’s largest lubricant and grease manufacturing facility in the Mediterranean region exported 37 million liters of its total sales amounting to 170 million liters – a record high- in 2023. Shell & Turcas utilized Derince Lubricant and Grease Production Facility, a regional lubricant manufacturing base, both to supply the domestic market and to export directly to a total of 71 countries and indirectly to 86 countries- including Argentina, Saudi Arabia, the United States, and the Netherlands.
Collaboration For Türkiye’s Transition To Electrical Vehicles
Shell & Turcas has strategic cooperation with Trugo, which provides charging solutions for TOGG, Türkiye’s first electric car to offer a seamless experience to electric vehicle users. In this scope, 400 stations will be installed across the country, and 1,600 vehicles could be charged simultaneously in these stations.
In addition, 50 chargers started to serve at 45 stations under the Shell Recharge Türkiye brand by the end of 2023. The high-speed charging network that will be accessible to all electric vehicle owners in Türkiye will help eliminate users’ range worry as such.
Stations Getting Their Power From The Sun
While contributing to drivers in terms of efficiency and performance by constantly improving its products with technological innovations, Shell & Turcas also plays an active role in combating climate change by efforts to offer cleaner energy solutions. Several projects including electric charging units, waste management, LNG stations and solar power stations have been launched to date.
Currently, 73 stations across the country use 30% of their electricity from solar power annually and per station.
70 Shell Recharge branded charging stations at 55 fuel stations across Türkiye currently offer services to electric vehicle users.
Moreover, the roof of Derince Lubricant and Grease Production Facility was covered with solar panels, and thus, electricity generation from solar power started. Considering its 1MW installed power, it is expected to meet approximately 25% of the total annual electricity need of the facility from solar power, thus preventing about 500 tons of carbon emissions annually. In addition, Shell Lubricant and Grease Production Facility in Derince, which exports to 70 countries, set up a Zero Waste Management System and was granted with the Zero Waste Certificate approved by the Provincial Directorate of Environment and Urbanization. As such, a great contribution is made to the Company’s sustainability and carbon emission reduction targets by collecting and labeling waste separately at source, reducing the amount of waste to be sent to disposal through recycling or recovery, and raising awareness among employees on the matter.
On top of that, Shell & Turcas Forest, covering an area of 5 hectares on the side of İstanbul Northern Ring Motorway is expected to neutralize approximately 105 tons of carbon dioxide released by more than 1,300 automobiles every year. A total of 3,100 trees of eight varieties, blue cypress, pyramid cypress, umbrella pine, lime, ash-leaved maple, sycamore, red oak, and acacia catechu, were planted in the Shell & Turcas Forest, planning, accreditation and planting phases of which were run by two distinguished professors from the Faculty of Forestry of Istanbul University. In addition to Shell & Turcas Forest, 1,200 trees were planted on totally an area of 2.2 hectares at 6 different locations where Shell fuel stations are based on İstanbul-İzmir Motorway in order to neutralize roughly 40 tons of carbon dioxide annually.
Shell & Turcas Champions Who Make A Difference Program
Organized quarterly by the Shell’s Global Team, the “WOW Moments of Magic Reward and Recognition Winners” can be seen a corporate competition where the best practices in terms of service and service quality offered to our customers are evaluated and awarded.
In this competition, where practices are evaluated in two categories -individual and fuel station-, competitors achieved success through stories that make a difference by going beyond the basic service. Upon closing 2022 as the 3rd most awarded country in the world, in 2023, we are proud to further this achievement as the 1st most awarded country worldwide with the WOW moments and high customer satisfaction created.
Shell & Turcas has received major global awards from Royal Dutch Shell. The “People Make the Difference” program is designed to identify and reward best practices in customer service and service quality among 46,000 Shell stations in about 80 countries worldwide.
To date, Shell & Turcas won a total of 10 fuel station championships, including 3 world championships and 7 European championships as well as 1 European championship in fuel, 1 non-fuel revenues world championship, 1 front line personnel world championship, 1 fuel station market personnel European championship and 2 fuel station managers European championship. This year, winners of Türkiye in 5 different categories were selected and ran for the European championship.
Terminals and Lpg Facilities
Shell & Turcas has a total of 11 fuel storage terminals across Türkiye, three of which are solely operated, four of which are jointly operated, and four of which are leased. Shell & Turcas’ share of capacity in these terminals is approximately 500,000 m3. In addition, Shell & Turcas owns an LPG filling and storage facility. Its capacity here is 1,000 m3.
Shell Always Ahead
Shell is a brand that adopts the principle of realizing “Breaking New Grounds” and setting the pace for the industry. Numerous innovations such as The first canopy application at stations, the first In-Market Toilet, the first Unleaded Fuel, the first Loyalty Program – Shell Club Smart, the first Vehicle Identification System, the first Premium market concept Shell Select Market, the first initiative to support women’s employment at the stations called Women Energy at Shell, the first toilet designed specifically for children, the first Barrier-Free Service Area to facilitate the life of our disabled guests have been taken after by many companies to include in their operations.
Shell & Turcas strengthened its leading position in the sector by emphasizing Quality and Trust with the motto of “Always Ahead” in its advertising campaign in 2021. Shell & Turcas continued its campaign and in 2022 true success stories are included to the advertisements, with the tagline titled as “We All Have the Right to Be Ahead”. This tone and content not only highlighted Shell as a well-established and reliable brand in Türkiye; but also strengthened its leading position in the sector by focusing on its projects that contributed its products as well as to the society.
Celebrating the 100th anniversary of its operations in Türkiye together with the 100th anniversary of the Republic of Türkiye, Shell defined its century-long journey in the country in 2023 as “Our Destination is Always Ahead”. Several commercial films were released under this framework. Shell shared its deep-rooted history and comprehensive activities in Türkiye in the commercial “Journey of the Century”. Shell introduced the new and improved Shell V-Power Unleaded fuel, the best performance fuel particularly developed for its 100th anniversary with 100 years of experience with the commercial “The Fuel of the Century”.
Shell joined hands with the Educational Volunteers Foundation of Türkiye, the Community Volunteers Foundation and the Federation of Women’s Associations of Türkiye to heal the wounds of the earthquake disaster on February 6, 2023 in the commercial “Solidarity of the Century”. Shell took actions for emotional and social assistance efforts to last for 2 years at 20 locations to ensure that the future of our country’s women, youth and children affected by the earthquake would be hope for all of us.
Shell, the main sponsor of the Türkiye Sigorta Basketball Super League, donated 10 times the number of baskets scored during 2023-2024 season to the Educational Volunteers Foundation of Türkiye and announced this social investment adding value to youth thanks to basketball with the commercial film “The Score of the Century”.
Finally, Shell offered the opportunity to earn up to TRY 450 fuel points for each single time fuel purchase of at least TRY 600 to Shell ClubSmart members between June 01- September 30, 2023 with its 100th anniversary special customer campaign “ BOŞ YOK”.
Shell Select
Breaking new ground in 2013 with the introduction of Shell Select stores in order to add value to its visitors’ trips, Shell & Turcas today has over 960 locations in 78 provinces across Türkiye. Globally, Shell Select serves 32 Million visitors daily with 500,000 employees in the field. In Türkiye, Shell Select convenience stores serve 1 Million guests with 17,000 field employees.
Introducing Shell Select, the next generation convenience store format in the sector, Shell & Turcas offers about 1,500 products in 11 different categories at Shell Select stores at more than 960 points in 78 provinces across Türkiye. Striving to add value to its visitors’ trips, Shell & Turcas develops product offerings at Shell Select stores based on guest needs. Guests who visit Shell Select Stores can purchase a variety of products – from freshly ground coffee and bakery products to delicious deli2go sandwiches designed by select chefs. Shell & Turcas sells about 6 million deli2go sandwiches and over 14 million cups of coffee annually in Türkiye.
